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Tell us about how you use Gmail Postmaster Tools

One of the things I hear frequently is that folks really want access to Google Postmaster Tools through an API. I’ve also heard some suggestions that we should start a petition. I thought a better idea...

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Google Postmaster Tools: Last Chance!

I’ll be closing down the Google Postmaster Tools survey Oct 31. If you’ve not had a chance to answer the questions yet, you have through tomorrow. This data will be shared here. The ulterior motive is...

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Gmail survey rough analysis

I closed the Google Postmaster Tools (GPT) survey earlier today. I received 160 responses, mostly from the link published here on the blog and in the M3AAWG Senders group. I’ll be putting a full...

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Google makes connections

One of the client projects I’m working on includes doing a lot of research on MXs, including some classification work. Part of the work involves identifying the company running the MX. Many of the...

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How long does it take to change reputation at Gmail?

Today I was chatting with a potential client who is in the middle of a frustrating warmup at Gmail. They’re doing absolutely the right things, it’s just taking longer than anyone wants. That’s kinda...

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Change is coming…

A lot of email providers are rolling out changes to their systems. Some of these changes are so they will comply with GDPR. But, in other cases, the changes appear coincidental with GDPR coming into...

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What kind of mail do filters target?

All to often we think of filters as a linear scale. There’s blocking on one end, and there’s an inbox on the other. Every email falls somewhere on that line. Makes sense, right? Bad mail is blocked,...

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SNDS issues and new Gmail

A bunch of folks reported problems with Microsoft’s SNDS page earlier today. This afternoon, our friendly Microsoft rep told the mailop mailing list that it should be fixed. If you see problems again,...

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Affiliate marketing overview

Most retailers have realized that sending unsolicited email is bad for their overall deliverability. Still, the idea they can send mail to people who never heard of them is seductive. Enter affiliate...

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Dodgy PDF handling at Gmail

We sent out some W-9s this week. For non-Americans and those lucky enough not to have to deal with IRS paperwork those are tax forms. They’re simple single page forms with the company name, address and...

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